5 Reasons Why Wardrobe Stylist Carolyn Martin Loves Mineral Air
Los Angeles wardrobe stylist Carolyn Martin encourages her clients to try new looks to bring out their best selves. Taking a page from her own book, she decided to try Mineral Air and switch up her own makeup routine for the better.
Based in Southern California, charismatic wardrobe stylist Carolyn Martin serves clients around the country. Her services include closet edits, personal shopping, styling and men’s custom clothing (suitings, shirts, jackets).
“Many of my clients are in the public eye,” Carolyn notes. “Even still, a lot of time I’ll see people who have made a decision early on as far as what their look is and will hang onto it for 10, 20 or even 30 years without even realizing it. We call this phenomenon ‘image arrest’. Old habits are hard to break but it’s nothing that a new set of eyes and inspired choices can’t fix. That’s where I come in.”
As far as her own makeup was concerned, Carolyn realized she was stuck in her own version of a rut. Mineral Air needed gave her a much needed refresher and has upped her beauty game in the same way as her wardrobe makeovers do for others. Here are 5 ways how:
1) Elegant decluttering
“A closet edit or wardrobe makeover,” Carolyn explains, “clears out a messy, inefficient, and random pile of clothes and removes anything that doesn’t serve you–that is, purging the outdated, poorly fitting, worn out or unflattering and replacing them with high quality pieces that really suit you personally. What you keep is about intention. The goal is to have fewer things but better things, giving you the right choices rather than a vast selection of items that are just OK.” Multitasking Mineral Air works on the same streamlined, organizing principle by combining primer, concealer, pigment and hydration. Plus, you’ll be able to throw out your easily soiled brushes, sponges.
2) Sheer, clean perfection
“I was noticing that my foundation was getting cakey and not blending well and my skin was breaking out,” Carolyn says. “I’m guessing it was because my makeup brushes were overdue for a wash and my liquid foundation wasn’t as new as it should be. But since switching to Mineral Air, my skin has cleared up significantly.” The big bonus here is that if Carolyn does have a break out, Mineral Air’s Four-in-One Foundation delivered by the AirMist Device covers it thoroughly while still looking sheer and natural.
3) Non-smearing staying power
“I’m always careful when handling clothing. I absolutely cannot leave my own makeup deposits on clothes when I’m fitting a client,” emphasizes Carolyn. “Because of this I don’t wear lipstick, color cosmetics or anything that can smear on a professional call. I’m pleased to say that Mineral Air doesn’t budge so I can still look polished and go about my work with confidence.”
4) Seasonal updates
Carolyn loves the outdoors and as a result, her skin color changes from season to season. She appreciates that she can easily adjust the Four-in-One color by mixing in just a couple of drops of another shade as needed.
5) Maximum longevity
Mineral Air’s staying power is legendary. Carolyn recalls, “Yesterday, I applied my Mineral Air before 10 a.m. then met with two different clients for fittings. From there I shopped for another person then went back home to do paperwork in the afternoon. At the end of the day, I took an hour and a half nap on the sofa and woke up after 7 p.m. My makeup was still beautiful. So I headed out the door to dinner with friends.”
An avid cyclist, Carolyn will also be doing the AIDS/LifeCycle, a 7-day fundraising bike ride from San Francisco to L.A. from June 5 to June 11. Mineral Air will be right there with her.
“It may seem silly to wear foundation under such strenuous conditions,” reports Carolyn. “But we’re going to have so many photos and videos taken that will go out on social media, I’ve just decided to wear Mineral Air every day on the ride over my sunscreen. I’ve already road tested it on training rides outdoors as well as spinning classes indoors and it passed with flying colors. Good deeds can look good too.”
What’s the difference?
Mineral Air offers two device-plus-formula categories, one for makeup, the other for skincare.
Mineral Air original (MA) includes its AirMist Device, an easy to use, everyday consumer tool that rivals professional airbrushing in its cosmetic application of our eponymous foundation, blush, or bronzer.
Mineral Air Skin (MAS) features the Renewal Serum System with its ElixerMist Device for lightweight vaporized delivery.
“I’ll be doing the AIDS/LifeCycle bicycle ride in June. I’ve already road tested Mineral Air on training rides outdoors as well as spinning classes indoors and it passed with flying colors. It’ll be coming with me.”
–– Carolyn Martin
Founder, CM Styling