Makeup Artist Arielle Ross’ Metric for Makeup Quality

Makeup Artist Arielle Ross’ Metric for Makeup Quality

Los Angeles-based makeup artist and color cosmetics developer Arielle Ross of Relevation Beauty is very exacting on what she requires in the products she uses as well as the ones she formulates. Clearly, she and Mineral Air are on the same page. Makeup by Arielle Ross. Photo by Brooke Mason.


For the last ten years, Arielle Ross has made her name as an in-demand event and celebrity red carpet makeup artist who also works on photoshoots and video productions. A month ago she added cosmetics developer to her list of accomplishments with the launch of her company Relevation Beauty and the introduction of her 10-hued The Dream Palette..


In reviewing The Dream Palette, Arielle noted the non-negotiable features she insisted on in the development. Turns out, these are the same ones we at Mineral Air insist on as well. These include:

    • CLEAN – Pure, ethically-sourced ingredients.
    • PERFORMANCE – It’s difficult to find clean products that also have staying power but both lines have managed it. The Dream Palette colors last for up to 16 hours (through an awards ceremony and the after-party for example), Mineral Air lasts for 10 hours or more.
    • MULTIPURPOSE – Versatility is the name of the game here. Dream Palette powders are highly blendable and mix well together; the black and brown pigments can be used as eyeliners; the orange/pink/red hues can double as blush; the two shimmery shades can work as highlighters as well as eyeshadows,. For its part, Mineral Air performs quadruple duty as a primer, concealer, moisturizer and foundation.
    • BUILDABLE – Both lines layer seamlessly with no buildup or cracking. Dream Palette colors can be layered to intensify the color; Mineral Air to visually smooth out imperfections on the face. Use as much as you need wherever you want and don’t hesitate to hit the same area twice.


What’s the difference?

Mineral Air offers two device-plus-formula categories, one for makeup, the other for skincare. Mineral Air original (MA) includes its AirMist Device, an easy to use, everyday consumer tool that rivals professional airbrushing in its cosmetic application of our eponymous foundation, blush, or bronzer. Mineral Air Skin (MAS) features the Renewal Serum System with its ElixerMist Device for lightweight vaporized delivery.


"It’s difficult–though not impossible–to formulate clean makeup that is also high-performance with real lasting power. But we’ve done it


                         –– Arielle Ross

                        Makeup Artist 
Owner, Revelation Beauty
IG: @relevationbeauty

More Posts