Nude Envie Entrepreneur Isabel Madison Loves Mineral Air Skin
Isabel Madison, beauty business entrepreneur and founder of the luxurious Nude Envie color cosmetics collection is a real fan of Mineral Air Skin.
Cosmetics formulating maestro Isabel Madison founded Nude Envie seven years ago on the simple premise that nudes weren’t being served with the attention and respect they deserve.
“I focused my line exclusively on a nude palette for the simple reason that I saw a need,” Isabel remembers. “Out shopping with my sister one day, I saw that she was overwhelmed by the wide variety of vibrant lipstick colors in the store’s cosmetics department, none of which flattered her in the least. Why did they need to be so overly wild and bold? Why did they have to be so difficult to apply and so messy and smeary? Why should the eye have to focus the loud-hued lipstick and not on the woman who was wearing it? I realized that it didn’t have to! And with this revelation, Nude Envie was born.
“The nudes out there on offer back then were awful,” she continues. “They were chalky, greyish, brownish and not feminine in the least. Nobody wants to wear cement on her lips.”
Just as one’s looks are very much about the individual, so too should one’s nude products be individual too; one hue most definitely does not fit all. It takes a palette. Today, Isabel’s Nude Envie collection shades include nine lipsticks, two highlighters, seven blushes, nine eye shadows, nine nail lacquers and a pair of lip pencils. Plus, limited editions and new intros appear seasonally.
Philosophies in sync
Isabel believes that makeup’s job is to enhance the features rather than cover them up. We at Mineral Air–where our Four-in-One Formula in the AirMist Device helps skin look like skin only better–are on the same page. Our jobs are to create harmony, not camouflage.
In cosmetics products for her own personal use, Isabel looks for have clean ingredients, are hydrating, look natural and melt into the skin to deliver a glow.
But it’s with Mineral Air Skin that Isabel gets rhapsodic. “Mineral Air Skin is totally unique, truly an industry disruptor and a real game changer! The clean ingredients (hyaluronic acid, aloe) are some of my favorites. I love how fine it mists and that I can refresh my skin over a full face of makeup without smearing.
“I’ve been using it to set my own Goddess powdered highlighter,” she says. “It does the most amazing thing; a light misting makes it look more glowy and more radiant. Plus it helps it last whole day!”
This is high praise indeed from one beauty innovator to another. Clearly, it takes one to know one.
What’s the difference?
Mineral Air offers two device-plus-formula categories, one for makeup, the other for skincare.
Mineral Air original (MA) includes its AirMist Device, an easy to use, everyday consumer tool that rivals professional airbrushing in its cosmetic application of our eponymous foundation, blush, or bronzer.
Mineral Air Skin (MAS) features the Renewal Serum System with its ElixerMist Device for lightweight vaporized delivery.
“Mineral Air is totally unique, an industry disruptor and a real game changer! The clean ingredients (hyaluronic acid, aloe) are some of my favorites. I love how fine it mists and that I can refresh my skin over a full face of makeup with no danger of smearing!”
–– Isabel Madison
Founder, Nude Envie