Our Beauty Experts’ Beauty Arena Wish List for 2021

Our Beauty Experts’ Beauty Arena Wish List for 2021

We asked some of our favorite beauty experts and Mineral Air blog interviewees what they would like to see happen in beauty in the upcoming year. Photo by Amanda Marsalis. Makeup by Geoffrey Rodriguez.


Nobody is sorry to see the back of 2020 which was a difficult and challenging one for . . . wait for it . . . everyone in the world. We’ve always felt that beauty is about optimism and moving forward. Easier said than done in our current climate, of course. So we’ve asked out experts not for predictions per se but what they would like, hope or wish to see in beauty for 2021.


Compassion, respect and sincere kindness toward others from
Geoffrey Rodriguez

Fashion, Beauty and Celebrity Makeup Artist
@grbeauty_official • geoffreyrodriguez.com


“Looking forward, our emphasis on healthy, great looking skin and natural beauty like Gigi Hadid’s will–and should–continue. Makeup’s job is to give you a slightly polished version of yourself, not turn you into someone you’re not. On a personal level, my wish for 2021 is for everyone to show more love, compassion, respect, and sincere kindness towards others but also to embrace, accept, nurture, and  love themselves. The two go hand-in-hand and can create miracles!”




More emphasis on the neck from
KarriAnn Khalil

Dermatology Nurse Practitioner
@skinsistersbeverlyhills • skinfive.com


“I would love to see more emphasis on the neck. Those of us in the cosmetic dermatology industry know the importance and benefit of taking care of your neck starting at an early age. However, educating our patients on neck treatments and products still creates skepticism. Too often the attitude is that we are trying to upsell yet that could not be farther from the truth. Your neck is a continuation of your face and if your neck looks like it belongs to another person then we feel like we are doing a disservice. Most of us are medical artists and we strive for symmetry and excellence so a wrinkly neck on a smooth face isn’t an accurate reflection of what we can do”.




Long lasting, transfer-resistant products from
Andrea Samuels

Cloutier Remix Makeup Artist
@Andreasamuels • www.andreasamuels.com


“What I would love to see in beauty for 2021 is convenience in products, specifically for skin and lips. Now that we are living in a world of constantly wearing masks, the beauty world needs to help the consumer find products that are not only long lasting but resistant to transferring onto clothing and/or masks. One product I highly recommend and have been using during the pandemic because it is touchless is Mineral Air. I’ve noticed the misted-on foundation is very lightweight on the skin yet does not transfer too much onto fabric. It is easy to apply and easy to clean up as well.”




Emphasis on “preventive” skincare even for younger people from
Ellen Clark

CEO and Founder of Control Corrective Skincare & Global Beauty Private Label
@controlcorrective • www.controlcorrective.com


“What I’d like to see in 2021 and what is actually happening are one and the same:
1. Consumers are smart and educated. The demand for high performance products is only going to increase.
2. The emphasis on “preventative” skincare will be at the forefront as young women and men are mindful of how their routines now affect the future health and wellness of their skin.
3. Many people are seeing the benefits that CBD products can offer and thus integrate into their day to day skincare regimens.”




More men in mainstream cosmetic campaigns from
Brandon Cross

Digital Content Creator & Global Makeup Artist


“I’d like to see more men used in mainstream cosmetic advertising and social media campaigns. We’re reaching a tipping point when men–and I’m talking ‘regular guys’ here–are using and enjoying make-up to enhance their looks and increase their self-confidence.”




More attention paid to scalp health from
Philip B.

Founder/Creator, Philip B. Products International
@philipb • www.PhilipB.com


“It’s already started but I’d like to see as much attention paid to efficacious scalp care as there is to skincare now. There’s an increasing understanding today that haircare involves two critical factors not just the one; the hair and the scalp are both players in the healthy hair picture. There’s always been a niche market for scalp products (I know, I launched one 30 years ago), but the pandemic has shown me a growing interest at every level. People are suffering and they want their hair ‘back’–whether it’s growth, health, beauty or whatever–and what they’ve been doing up to now hasn’t been working.”




Normalized safe and health-aware beauty practices from
Madeline Leonard

Director, Cloutier Remix agency
@cloutierreemix • www.cloutierremix.com
Co Founder, The ProSafety Group
@theprosafeetygroup • www.theprosafetygroup.com

“We would like to see safe and health-aware practices–for beauty artists, practitioners, consumers, suppliers, retailers and manufacturers–become automatic and part of our normal behavior that carries on well beyond this current crisis. We have been humbled so I hope and trust that there will be more gratitude than ever before in 2021.”




What’s the difference?

Mineral Air offers two device-plus-formula categories, one for makeup, the other for skincare. 
Mineral Air original (MA) includes its AirMist Device, an easy to use, everyday consumer tool that rivals professional airbrushing in its cosmetic application of our eponymous foundation, blush, or bronzer. 
Mineral Air Skin (MAS) features the Renewal Serum System with its ElixerMist Device for lightweight vaporized delivery.

“Now that we are living in a world of constantly wearing masks, the beauty world needs to help the consumer find products that are not only long lasting but resistant to transferring onto clothing and/or masks.” 


Andrea Samuels
Cloutier Remix Makeup Artist

Mineral Air



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