Why Mineral Air Is the Perfect Holiday Gift for the Man in Your Life
Brandon Cross, makeup artist, skincare expert and digital content creator, shows us the why and wherefore your man really needs a Mineral Air System (whether he knows it or not). Photo by Brandon Cross.
Giving your man a Mineral Air system for the holidays may puzzle him at first but it’s something he’s going to love using in 2021. Says our friend Brandon Cross, “There are a lot of ways to present this as something as a confidence booster but the most convincing is, ‘Try it, you’ll like it.’”
Here are Brandon’s suggestions of what how to position Mineral Air for a man.
Don’t think of it as makeup but a problem skin solver.
“Many men balk at the idea of using makeup,” says Brandon, “and with good reason. But the reality of Mineral Air is that your skin still looks like skin . . . just a better version of it. So just call it a ‘skin system’ and you’re good to go.”
Take the shine off oily skin.
“For men with overly oily skin, shine is a definite problem,” says Brandon. “That’s where Mineral Air’s Setting Mattifier works so well. Used by itself in the AirMist device, a light weightless coat can neutralize the oil and leave oily faces looking grease-free for 12 hours at a time.”
Even things out on Zoom.
Brandon notes, “Zoom cameras can highlight flaws even when they’re not easily discernable in person. In addition to a ring light, a Mineral Air system can make faces look healthier and more even. The key is to match the color to the skin. The best way to do this is to go outdoors in natural light, mist on a light coat and look in a mirror. If you’ve ordered a color that doesn’t match exactly, Mineral Air will exchange it for one that does for no charge.”
Rescue your post-party face.
Even in lockdown, people are still going to celebrating the holidays with food, drink and very little sleep during the season. A misting of Mineral Air Four-in-One Foundation can even out dark circles, brighten an ashy pallor and neutralize red blotchiness all without. your guy looking like he’s wearing makeup.
Touch up with beard- and whisker-friendly spot correction.
“The AirMist device is a precision instrument,” says Brandon. “Applying Four-in-One will not muck up a beard and 5 o’clock shadow if you’re not aiming that way. But should some of the pigment get onto a beard, it will easily wipe off with no trace.”
Of course, we’re subjective when we say that Mineral Air is a valuable addendum to a well-groomed man’s arsenal to look his best. To sum up, we like to think of Mineral Air as touchless technology of confidence and once your man gives it a try, he’s sure to agree.
What’s the difference?
Mineral Air offers two device-plus-formula categories, one for makeup, the other for skincare.
Mineral Air original (MA) includes its AirMist Device, an easy to use, everyday consumer tool that rivals professional airbrushing in its cosmetic application of our eponymous foundation, blush, or bronzer.
Mineral Air Skin (MAS) features the Renewal Serum System with its ElixerMist Device for lightweight vaporized delivery.
“Many men balk at the idea of using makeup and with good reason. But the reality of Mineral Air is that your skin still looks like skin . . . just a better version of it. So just call it a ‘skin system’ and you’re good to go.”
Digital Content Creator
Global Makeup Artist