Four Big Reasons Why Mineral Air Is Essential for Cosplay Prep
Our friend Emil Lundmark, animator, artist and cosplay maestro gives his cosplayer compadres the why-for Mineral Air can make their days.Illustration for Mineral Air by Emil Lundmark @littlelundmark23.
Both Mineral Air and cosplay (and the anime that inspire it) are originally from Japan and sync up perfectly. /p>
Skilled, experienced cosplayers plan everything down to the last detail. Generally, at least a month or two before a cosplay expo or convention, Los Angeles based animator Emil Lundmark and his friends – usually a group of 4 to 7 people – first decide a Japanese anime series to emulate before choosing their characters. From there it’s sourcing materials, designing the costumes, setting up logistics and figuring out who’s going to drive. And since Emil also has a booth (Galaxy Shoes and More) at L.A. Comic Con selling his custom-cartooned sneakers and other items, there’s inventory to create too.
Emil’s latest characters have included Giorno Giovanna from JoJo’s Bizarre Adventure (pictured above in his self-portrait), Ryo in Devilman Crybaby, and Grell Sutcliff in Black Butler.
“Since most cosplay characters are human – or at least humanoid – with normal beauty standards,” Emil reports, “Beauty makeup is where we start. Then, once we get our base set, we can paint on or modify the features according to the character. Depending on the look, we’ll keep with regular cosmetics or move on to special effects options.”
Emil explains why Mineral Air has a plays a starring role in his kit:
1) Mineral Air is fast.
“On the day, we’re up early,” Emil says. “We usually only have about an hour to get ready. Mineral Air is great for cosplay because we can mist on the foundation really fast and still get it perfect. We can do Reservoir Head changes for different people if need be. This frees us up to spend more time on the artistic parts of creating the character with makeup which is where the fun is.”
2) Mineral Air is lightweight and forgiving.
Because Mineral Air is seamless, layering and making corrections as you go is a breeze. Touch-ups also don’t run the risk of making you have to start over since you can spot correct. And its near weightlessness means you don’t have to worry about applying too much.
3) Mineral Air is touchless.
“COVID-19 has pretty much closed down cosplay expos and conventions these last several months and moved them online,” notes Emil. “Moving forward, we’ll be paying attention to hygiene more stringently than ever before. But as we start reconvening – L.A. Comic Con has been scheduled for December – having a touchless way to apply foundation, blush, bronzer and mattifier, just makes staying safe that much easier.”
4) Mineral Air lasts for hours and hours.
Emil explains, “Because a convention can last up to 9-1/2 hours on some days, and we stay to the very end, it can be tough on regular makeup. Oftentimes, we’ll find as much on the collars of our costumes as on our faces. Mineral Air stays on the face the whole time without the skin feeling smothered.”
What’s the difference?
Mineral Air offers two device-plus-formula categories, one for makeup, the other for skincare.
Mineral Air original (MA) includes its AirMist Device, an easy to use, everyday consumer tool that rivals professional airbrushing in its cosmetic application of our eponymous foundation, blush, or bronzer.
Mineral Air Skin (MAS) features the Renewal Serum System with its ElixerMist Device for lightweight vaporized delivery.
“Mineral Air is great for cosplay because we can mist on the foundation really fast yet still get it perfect. This frees us up to spend more time on the artistic parts of creating the character with makeup which is where the fun is.”